Determine the value proposition

Foundations of Business - Standalone book (MindTap Course List)
4th Edition
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Chapter12: Creating And Pricing Products That Satisfy Customers
Section: Chapter Questions
Problem 17CC
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Determine the value proposition

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A value proposition is a statement that contains answers to the question 'why' someone should do business with you. That statement should convince a potential customer why your service or product will be of more value to them than similar contribution from your competition.

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