Determine the resources needed and cost for training of 200 sales agents for launching Project X, which has been decomposed in activities marketing training, ordering process training, and suitable training site. Training classes are eight hours long for activities A and B. The resources required for A and B include the following. One conference room for training, which can hold 10 trainees and one trainer. One marketing trainer and one ordering process trainer for a full day of training (i.e., four hours per day for each trainer). The cost for each trainer is $50 per hour. The cost of the training site is $100 per hour. Choose all the apply: 1. The marketing trainer is required for 20 session each four hours long. 2. The ordering process trainer is required for 20 session each four hours long. 3. The number of sessions required for activity A is 20 sessions. 4. The number of sessions required for ordering process training is 20 sessions. 5. The total cost for the project is $18,000.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Determine the resources needed and cost for training of 200 sales agents for launching Project X, which has been decomposed in activities

  1. marketing training,
  2. ordering process training, and
  3. suitable training site.

Training classes are eight hours long for activities A and B. The resources required for A and B include the following.

  • One conference room for training, which can hold 10 trainees and one trainer.
  • One marketing trainer and one ordering process trainer for a full day of training (i.e., four hours per day for each trainer).
  • The cost for each trainer is $50 per hour.
  • The cost of the training site is $100 per hour.
Choose all the apply:

1. The marketing trainer is required for 20 session each four hours long.
2. The ordering process trainer is required for 20 session each four hours long.
3. The number of sessions required for activity A is 20 sessions.
4. The number of sessions required for ordering process training is 20 sessions.
5. The total cost for the project is $18,000.
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