Homework Help is Here – Start Your Trial Now!
Business
Marketing
Describe the elements of a company's marketing environment and discuss why marketers play a critical role in tracking environmental trends and spotting opportunities.

Describe the elements of a company's marketing environment and discuss why marketers play a critical role in tracking environmental trends and spotting opportunities.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
See similar textbooks
icon
Related questions
Question
Exercise 2.1 Use a separate sheet of paper for your answer/s. 1. Describe the elements of a company's marketing environment and discuss why marketers play a critical role in tracking environmental trends and spotting opportunities. 2. List some of the demographic trends of interest to marketers in the Philippines and discuss whether these trends pose opportunities or threats for marketers. 3. Discuss current trends in the natural and economic environment that marketers must be aware of and provide examples of company responses to each trend. 23
Transcribed Image Text:Exercise 2.1 Use a separate sheet of paper for your answer/s. 1. Describe the elements of a company's marketing environment and discuss why marketers play a critical role in tracking environmental trends and spotting opportunities. 2. List some of the demographic trends of interest to marketers in the Philippines and discuss whether these trends pose opportunities or threats for marketers. 3. Discuss current trends in the natural and economic environment that marketers must be aware of and provide examples of company responses to each trend. 23
Expert Solution
steps

Step by step

Solved in 2 steps

SEE SOLUTIONCheck out a sample Q&A here
Blurred answer
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning
SEE MORE TEXTBOOKS