traditional versus social media
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter5: Social Media: Living In The Connected World
Section5.4: Goals Of A Social Media Marketing Campaign
Problem 1LO
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Describe the differing roles of those receiving messages through traditional versus social media and how brand managers select social media.
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Marketing is a set of activities such as advertising, selling, and delivering products that a company undertakes to promote the buying or selling of a product or service.
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