Describe one of Amazon's successful mergers or acquisitions. What part(s) of the value chain were involved? Why was it successful?
Describe one of Amazon's successful mergers or acquisitions. What part(s) of the value chain were involved? Why was it successful?
Chapter8: Strategic Analysis: Understanding A Firm’s Competitive Environment
Section: Chapter Questions
Problem 6CRQ: What are firm resources and capabilities, and what information does VRIO provide about them?
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Describe one of Amazon's successful mergers or acquisitions. What part(s) of the value chain were involved? Why was it successful?
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The largest of Amazon's acquisitions by quite far occurred in 2017 - the Seattle monster declared it had purchased very good quality supermarket Whole Foods for an astounding $13.7 billion. For Amazon, gaining Whole Foods was in part just a manner to urge individuals to sign up for Amazon Prime memberships, joining Amazon's strong dedication program in return for discounts on their groceries
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