DEO is a global design company committed to create positive impact in the world through human centered design solutions. Founded in California (1991) the company uses design thinking methodology to offer range of services in diverse areas like designing products, digital experiences, management consulting, healthcare, education etc. Currently there are 700+ employees from diverse disciplines like Behavioral Sciences, Physical Sciences, Management, Design Research, Education, Engineering, Food Science, Healthcare etc. The company holds a view that their shared values and beliefs influence the work they do. They firmly believe that everyone is creative and innovation starts with people. Thus they don’t discard wild ideas, listen very carefully, and follow principle that complex problems can be solved Collaboratively. Answer and provide insight to the following questions: Suggest 3 characteristics of a transformational leader by taking reference from case. 2. How transformational leaders make their organization a successful one?

Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter19: Managing Quality And Performance
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IDEO is a global design company committed to create positive impact in the world through human

centered design solutions. Founded in California (1991) the company uses design thinking methodology

to offer range of services in diverse areas like designing products, digital experiences, management

consulting, healthcare, education etc. Currently there are 700+ employees from diverse disciplines like

Behavioral Sciences, Physical Sciences, Management, Design Research, Education, Engineering, Food

Science, Healthcare etc. The company holds a view that their shared values and beliefs influence the

work they do. They firmly believe that everyone is creative and innovation starts with people. Thus they

don’t discard wild ideas, listen very carefully, and follow principle that complex problems can be solved

Collaboratively.

Answer and provide insight to the following questions:

  1. Suggest 3 characteristics of a transformational leader by taking reference from case.

2. How transformational leaders make their organization a successful one?

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