Define TOYS, INC. company.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter11: Product And Branding Concepts
Section11.7: Organizing Brands And Products
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Define TOYS, INC. company.

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Step 1
  • Toys inc. founded in 2001.
  • The Company's line of business includes the manufacturing of dolls, doll parts, as well as doll clothing.
  • It falls under industry for leisure products, sub-industry of toys and games and sector of consumer discretionary.
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