Define TOYS, INC. company.
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter11: Product And Branding Concepts
Section11.7: Organizing Brands And Products
Problem 1LO
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Define TOYS, INC. company.
Expert Solution
Step 1
- Toys inc. founded in 2001.
- The Company's line of business includes the manufacturing of dolls, doll parts, as well as doll clothing.
- It falls under industry for leisure products, sub-industry of toys and games and sector of consumer discretionary.
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