Answered: Define the term Value delivery network?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Define the term Value delivery network?

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Step 1: What is Value delivery network?

Value delivery network is a part of the supply chain of a company and includes all its direct participants involved in the production, distribution, marketing, customer service, etc. for a given geographical area. It is a chain of systems where after each system more a more value is added to the product or services thereby increasing its overall value for the customer.

Another meaning of value delivery network is a network composed of the company, suppliers, distributors, and, ultimately, customers who "partner" with each other to improve the performance of the entire system in delivering customer value

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