Answered: Describe 3 different components of…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Describe 3 different components of sustainability.

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Sustainability is basically the ability to exists in consistency over the period of time.

It refers to earth's biosphere/atmosphere and human civilization to co-exist with each other in harmony.

In the current situation of 21st Century - recycle, preservation and sustainability are some of the major issues human being in general is faced with.

There are 3 different components of sustainability. They are as below.

1) Economic viability

2) Environmental Protection

3) Social equity.

This also popularly known as 3Ps of sustainability.

** Profit

** Planet

** People

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