Answered: Define Packaging?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Concept explainers

Question

Define Packaging?

Expert Solution

Step 1

Packaging, today, is one of the essential components for marketing any product. No one can underline the need for good packaging when deciding to export their product.

Step 2

Packaging is the process of designing and manufacturing beautiful containers and boxes that wrap and store products, sell them to customers and prepare them for transportation. Authentic packaging not only secures the product from damage but also captivates customers with an attractive wrapper as a result of the sale. Packaging is an essential tool in marketing to increase sales. Many companies use packaging to interact with customers and build a visual connection. There are two categories of packaging are there that includes:

Primary packaging
Secondary packaging

Step by step

Solved in 3 steps

Knowledge Booster

Learn more about

Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.

Similar questions