Customer satisfaction is the desired result of any supply chain management strategy. Q.1 -  Explain to the managers of Converse, the relationship between flexibility, inventory, and customer satisfaction. Q.2 - Converse sneakers are produced in Indonesia. Identify the most suitable method of transport to be used for delivery from Indonesia to stores in South Africa. Motivate your answer. Q.3 - Would the following warehousing activities be necessary for Converse’s business? • Storage • Bulk breaking Explain your answer

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Customer satisfaction is the desired result of any supply chain management strategy.


Q.1 -  Explain to the managers of Converse, the relationship between flexibility, inventory, and customer satisfaction.

Q.2 - Converse sneakers are produced in Indonesia. Identify the most suitable method of transport to be used for delivery from Indonesia to stores in South Africa. Motivate your answer.

Q.3 - Would the following warehousing activities be necessary for Converse’s business?
• Storage
• Bulk breaking
Explain your answer

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