Customer Relationships Hypothesis AssignmentInstructions: Complete this document and submit it to your instructor using the course drop box labeled for thisassignment.This assignment is about researching “get/keep/grow†customers. Among questions to consider are:1. How will you get customers into your sales channels (i.e. tactics that move customers into and through yoursales funnel)?2. How will you keep them as customers? What kind of attrition and churn will you have?3. How will you grow additional revenue from customers over time?4. What is the Lifetime Value of your customer?5. What is your customer acquisition cost (CAC)?If you are in a multi-sided market, you will need to separate “get/keep/grow†strategies (e.g. users and payers).
Customer Relationships Hypothesis AssignmentInstructions: Complete this document and submit it to your instructor using the course drop box labeled for thisassignment.This assignment is about researching âget/keep/growâ customers. Among questions to consider are:1. How will you get customers into your sales channels (i.e. tactics that move customers into and through yoursales funnel)?2. How will you keep them as customers? What kind of attrition and churn will you have?3. How will you grow additional revenue from customers over time?4. What is the Lifetime Value of your customer?5. What is your customer acquisition cost (CAC)?If you are in a multi-sided market, you will need to separate âget/keep/growâ strategies (e.g. users and payers).
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