Curichment Study the diagram below. It represents the Schramm Model. Schrammn (1954) modified the Shannon -Weaver Modei. What has Schramm added to the Shannon- Weaver Model? Is the new more Comprehensive? Why do think so? How is it different from or similar to the Transaction Model? Write your answer on the space of the following page. Field of Experience Field of Experience Signal Decoder Receiver Sender Encoder Noise Feedback

Curichment Study the diagram below. It represents the Schramm Model. Schrammn (1954) modified the Shannon -Weaver Modei. What has Schramm added to the Shannon- Weaver Model? Is the new more Comprehensive? Why do think so? How is it different from or similar to the Transaction Model? Write your answer on the space of the following page. Field of Experience Field of Experience Signal Decoder Receiver Sender Encoder Noise Feedback

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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