ct assortments may be useful: motions will be necessary. ments before entry may be necessary to warn prospect duct distribution makes sense.

Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter10: Strategy: The Quest To Keep Profit From Eroding
Section: Chapter Questions
Problem 4MC
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For products with high relative advantage and low compatibility with buyers'
experiences:
narrow product assortments may be useful.
risk-based promotions will be necessary.
preannouncements before entry may be necessary to warn prospects.
intensive product distribution makes sense.
Transcribed Image Text:For products with high relative advantage and low compatibility with buyers' experiences: narrow product assortments may be useful. risk-based promotions will be necessary. preannouncements before entry may be necessary to warn prospects. intensive product distribution makes sense.
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