Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Housing affordability is a critical issue in an economy like Australia. In order to address this issue, suppose the government wants to pursue two policy options. Policy one recommends that all rents be capped at a level below the market rent and renters get reduction in the rent payments by one fourth of the existing amount. Policy two, on the other hand, offers a subsidy to the landowners to encourage them to supply more affordable houses in the rental market. Critically assess both the policy options while stating the possible impacts on the price and the quantity of housing in the rental market.
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