Creative Homework/Short Project Your friend's small business makes hand-crafted papers that she sells di- rectly to her customers online. Fortunately, her business is growing quickly, and she is considering selling her unique product to other businesses. From your market- ing class, you know that different channel structures exist for both consumer and B2B markets. Summarize the differences between these two channel structures. What advice can you give her?

College Accounting, Chapters 1-27
23rd Edition
ISBN:9781337794756
Author:HEINTZ, James A.
Publisher:HEINTZ, James A.
Chapter27: Adjustments, Financial Statements, And Year-end Accounting For A Manufacturing business
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Creative Homework/Short Project Your friend's small
business makes hand-crafted papers that she sells di-
rectly to her customers online. Fortunately, her business
is growing quickly, and she is considering selling her
unique product to other businesses. From your market-
ing class, you know that different channel structures
exist for both consumer and B2B markets. Summarize
the differences between these two channel structures.
What advice can you give her?
Transcribed Image Text:Creative Homework/Short Project Your friend's small business makes hand-crafted papers that she sells di- rectly to her customers online. Fortunately, her business is growing quickly, and she is considering selling her unique product to other businesses. From your market- ing class, you know that different channel structures exist for both consumer and B2B markets. Summarize the differences between these two channel structures. What advice can you give her?
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