Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Step 1 Introduction
Campbell Soup Organization, carrying on with work as Campbell's, is an American handled food and tidbit organization. The organization is generally firmly connected with its leader canned soup items; notwithstanding, through consolidations and acquisitions, it has developed to become one of the biggest handled food organizations in the U.S. with a wide assortment of items under its leader Campbell's image as well as different brands like Pepperidge Homestead, Snyder's of Hanover, V8, and Swanson. Under its brands, Campbell's produces soups and other canned feasts, prepared merchandise, drinks, and bites. It is settled in Camden, New Jersey
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