what is high and low context countries and what are some examples.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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what is high and low context countries and what are some examples. 

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INTRODUCTION:-

Members of the upper societies are now more conscious of and attentive to nonverbal communications such as eye movements, nonverbal cues, tone shifts, and other nonverbal cues. Individuals with low cultures interact in a more straightforward fashion, saying exactly what they want to say.
Edward White, an anthropological, initially articulated these notions in his 1957 book The Hidden Speech. Asian societies and communications relate to civilizations and communications in which the environment of the information is extremely important in shaping actions. High-context societies are typically social and egalitarian, with a strong emphasis on personal communication.

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