Contrast Coca-Cola's and McDonald's global branding strategies. How are they similar and how are they different? Why are they so well respected?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
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Contrast Coca-Cola's and McDonald's global branding strategies. How are they similar and how are they different? Why are they so well respected? 

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