Continuous innovations are described as:    having to establish new consumption patterns due to the creation of a previously unknown product.   having no disruptive influence, although consumers need to learn new behaviors.   having no disrupting or the least disrupting influence on established consumption patterns.   having some disruptive influence on established consumption patterns.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Continuous innovations are described as: 

  •  
    having to establish new consumption patterns due to the creation of a previously unknown product.
  •  
    having no disruptive influence, although consumers need to learn new behaviors.
  •  
    having no disrupting or the least disrupting influence on established consumption patterns.
  •  
    having some disruptive influence on established consumption patterns.
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Step 1

INTRODUCTION

Continuous innovations refer to improvements made to existing products or services in incremental ways, as opposed to creating entirely new products or services. These innovations can range from small modifications to major upgrades, and are characterized by their ability to evolve and refine existing technologies, products, or services over time. Continuous innovations can have a significant impact on established consumption patterns, as they may introduce new features or improve the functionality of existing products, leading consumers to alter the way they use these products. For companies and organizations, grasping the idea of continuous innovation is important because it enables them to adapt to changing consumer expectations and stay ahead of the competition in a market that is continually changing.

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