Contents Company Background.. Environmental Analysis (Micro and Macro).... Micro Environmental Analysis. Customers.... Competitors.. Suppliers... Macro Environmental Analysis.. PESTLE Political Economy. Social.. Technology.. Legal. . Environment.. SWOT Analysis...... Strengths... Weaknesses.. Opportunities. Threats... Market Research... Primary data collection:

Contents Company Background.. Environmental Analysis (Micro and Macro).... Micro Environmental Analysis. Customers.... Competitors.. Suppliers... Macro Environmental Analysis.. PESTLE Political Economy. Social.. Technology.. Legal. . Environment.. SWOT Analysis...... Strengths... Weaknesses.. Opportunities. Threats... Market Research... Primary data collection:

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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