Construction Company has received warnings from government safety inspectors that employees at some of its construction sites are not wearing the required safety helmets and noise-protection equipment. The company could lose these contracts if safety practices are not maintained. The company has warned employees that they could be fired if they do not wear the safety gear, but this has had little effect. Suggest and analyze various behaviour modification consequences that might change employee behavior in this situation including the one(s) that had been adopted, if any
Construction Company has received warnings from government safety inspectors that employees at some of its construction sites are not wearing the required safety helmets and noise-protection equipment. The company could lose these contracts if safety practices are not maintained. The company has warned employees that they could be fired if they do not wear the safety gear, but this has had little effect. Suggest and analyze various behaviour modification consequences that might change employee behavior in this situation including the one(s) that had been adopted, if any
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Construction Company has received warnings from government safety inspectors that employees at some of its construction sites are not wearing the required safety helmets and noise-protection equipment. The company could lose these contracts if safety practices are not maintained. The company has warned employees that they could be fired if they do not wear the safety gear, but this has had little effect. Suggest and analyze various behaviour modification consequences that might change employee behavior in this situation including the one(s) that had been adopted, if any.
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