Answered: Having read and studying environmental…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Having read and studying environmental scanning and analysis section this semester.
Assume you are opening one of the retail stores listed below.
Identify and discuss the Theories, Models, and Concepts that would provide useful information about the environmental forces likely to affect the store that you choose. Discuss with examples.
a) Women clothing store,

b) Grocery store,

c) Fast food restaurant

d) Furniture store

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Jamba juice bar case study solution

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Follow-up Question

Consider the consumer purchase of a juice bar product such as a smoothie, juice, or bowl. Is the decision to purchase a smoothie, juice, or bowl a routine, limited, or extended problem-solving behaviour? Explain.

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Follow-up Question

Given your environmental analysis, which environmental force do you believe is most critical for Jamba. Explain why.

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Follow-up Question

Conduct an environmental scan for Jamba as it considers a new juice bar to open near SaskPolytech in Moose Jaw, Saskatchewan. Identify factors that you think will have an impact on the juice bar market. Indicate whether these factors would tend to enhance opportunities or represent threats.

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