Answered: Conduct a SWOT analysis for Swiitch…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Conduct a SWOT analysis for Swiitch Beauty. Please discuss and motivate at
least three (3) strengths, weaknesses, opportunities and threats for Swiitch.

Case study attached as images

Transcribed Image Text:Caselet: Swiitch Beauty At 14, Rabia Ghoor launched her make-up and skincare online beauty store, Swiitch Beauty. She made her first sale one year later, and left school to pursue the business full time at 16. Today, this 20-year-old entrepreneur is well on her way to building an empire. From small beginnings to big ideas When the break bell sounded and all the other kids stormed the playground, a ten- year-old Rabia would set up her stand and sell stickers. By the following year she had graduated to selling mini buckets as rubbish bins her classmates would use instead of multiple trips to the class dustbin. "I bought them for about R5 each and sold them for R7," she explains. Then a teenage Rabia's interest in make-up blossomed into a business idea she pursued part-time at 14. Using the Internet to learn basic product formulation, she established SwiitchBeauty. "I didn't sleep at all during that first year," she recalls. "School was just taking up so much of my time in addition to working on the business that I would go to sleep at 4am sometimes and wake up at 6am to start the day." After dropping out of school and hiring her first 2 employees, she pursued Swiitch full time at the age of 16. "When I first became interested in make-up, I realised that there was a gap between the big expensive brands and the pharmacy cosmetics, in terms of both quality and price," Rabia explains. "I think my greatest advantage was that prior to starting a beauty company, I'd spent a lot of time playing around with existing products, seeing which ones I liked. When I started the company, I began asking myself why I liked those specific products, and it usually came down to specific ingredients and manufacturing techniques. Doing research on these ingredients and techniques was very beneficial." Getting back into the swing of things involved researching local and international developments and seeing the gaps there as well. "That motivated me to get the South African beauty industry on par with intermational trends." The outcome of her research was establishing SwitchBeauty as the loudest, cruelty- free, trendsetting, innovative make-up brand for all women who were tired of being told they needed cosmetics to feel better about themselves, and wanted to be more involved in what they wanted in a make-up brand. "SwiitchBeauty is an inclusive, affordable beauty brand that speaks to women, and not down to them, as many cosmetics companies have done for a very long time," says

Transcribed Image Text:Rabia. "We're more educational than advertising-focused. We sell an idea and not a product." And how exactly does she set her brand apart from the multiple beauty industry names out there, vying for every woman's attention? "We constantly engage with our 56 000+ followers on Instagram, requesting feedback, new ideas and recommendations for products, events and educational tutorials on how to use our products." The influence of social media has helped self-proclaimed former technology novice Rabia to build her business through the Internet. She has worked hard to establish a healthy social media following, to the benefit of her business. "Social media has been a gift to our generation of businesses," she says, adding that SwiitchBeauty's use of social media influencers has increased its customer base tremendously. With a constant flow of deliveries leaving her Laudium office in Pretoria, Rabia is focused on getting SwitchBeauty to be every South African woman's preferred beauty brand, before conquering the markets beyond our borders. "I am focusing on dominating the market of South African beauty enthusiasts before branching out into the more competitive international field," she says. "I also feel that for now, the rest of the world is very well taken care of in terms of make-up." switchbeauty shop commanity skin lips face eyes brows sale UMatteBounce - no-colour, #BubbleBlush - mousse cheek mattifying, pore blurring makeup powder tint aur beteting maute bteh famta tebe lemert INGREDIENTS PEG atrenlucet powder mt gingbr your pore et your ma rene e andene Swiitch Beauty has a range of products catering to the skin care and beauty market. Included in this range are the following: Skin care – skin mist, plumping and hydrating serums, sunscreen mist

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Conduct a SWOT analysis for Swiitch Beauty. Please discuss and motivate at least three (3) strengths, weaknesses, opportunities and threats for Swiitch. Case study attached as images