Compare and contrast the evolution of communication from orality to literacy and the evolution of media from traditional media to convergent media. What could be assumed (or predicted) for the future of media production and consumption and/or mass communication?
Compare and contrast the evolution of communication from orality to literacy and the evolution of media from traditional media to convergent media. What could be assumed (or predicted) for the future of media production and consumption and/or mass communication?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Compare and contrast the evolution of communication from orality to literacy and the evolution of media from traditional media to convergent media. What could be assumed (or predicted) for the future of media production and consumption and/or mass communication?
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