Company Case adidas: Athletic Apparel with Purpose As CEO of the adidas Group for the past 15 years, Herbert Hainer has made quite a mark. Although the global athletic footwear and apparel giant has established itself as a leader in just about every sport, Hainer’s legacy might stand in an area that has little to do with basketball, baseball, or even soccer. Under Hainer’s influence, adidas has emerged as one of the global leaders in sustainable practices. Last year, the Germany-based sports giant ranked fifth among the Global 100 Most Sustainable Corporations. Questions for Discussion 20-18 Give as many examples as you can for how adidas defies the common social criticisms of marketing. 20-19 Of the five sustainable marketing principles discussed in the text, which one best describes adidas’s approach? 20-20 Analyze adidas’s business according to the Societal Classification of Products (Figure 20.4). 20-21 Would Adidas be more financially successful if it were not so focused on social responsibility? Explain the case in details with the case explanations and the with a concluding findings: PART 1: The Background and Overview of the Strategic Management PART 2: Existing problems or successful experience of the case in strategic management PART 3: Reasons of existing problems or successful experience of the case in strategic management PART 4: Solutions of existing problems or application of successful experience from the case in strategic management PART 5: Experience and perception from the case analysis in strategic management

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Company Case adidas: Athletic Apparel with Purpose As CEO of the adidas Group for the past 15 years, Herbert Hainer has made quite a mark. Although the global athletic footwear and apparel giant has established itself as a leader in just about every sport, Hainer’s legacy might stand in an area that has little to do with basketball, baseball, or even soccer. Under Hainer’s influence, adidas has emerged as one of the global leaders in sustainable practices. Last year, the Germany-based sports giant ranked fifth among the Global 100 Most Sustainable Corporations. Questions for Discussion 20-18 Give as many examples as you can for how adidas defies the common social criticisms of marketing. 20-19 Of the five sustainable marketing principles discussed in the text, which one best describes adidas’s approach? 20-20 Analyze adidas’s business according to the Societal Classification of Products (Figure 20.4). 20-21 Would Adidas be more financially successful if it were not so focused on social responsibility? Explain the case in details with the case explanations and the with a concluding findings: PART 1: The Background and Overview of the Strategic Management PART 2: Existing problems or successful experience of the case in strategic management PART 3: Reasons of existing problems or successful experience of the case in strategic management PART 4: Solutions of existing problems or application of successful experience from the case in strategic management PART 5: Experience and perception from the case analysis in strategic management

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