What is Corporate Social Responsibility (CSR). Discuss the four responsibilities of Carroll's CSR pyramid?
Starbucks is the world’s largest and most popular coffee company. Since the beginning, this premier cafe aimed to deliver the world’s finest fresh-roasted coffee. Today the company dominates the industry and has created a brand that is tantamount with loyalty, integrity, and proven longevity. Starbucks is not just a name, but a culture. The corporate social responsibility of the Starbucks Corporation address the following issues: Starbucks commitment to the environment, Starbucks commitment to the employees, Starbucks commitment to consumers, discussions of
The first way Starbucks has shown corporate social responsibility is through their commitment to the environment. To improve the environment, with a little push from the NGO, Starbucks first main goal was to provide more Fair-Trade Coffee. What this means is that Starbucks will aim to only buy 100 percent responsibly grown and traded coffee. Not only does responsibly grown coffee help the environment, but it also benefits the farmers as well.
The second way Starbucks has shown corporate social responsibility is through their commitment to consumers. The best way to get the customers what they want is to understand their demographic groups. By doing research on Starbucks consumer demographics, they realized that people with disabilities are very important. The company is trying to turn stores into a more adequate environment for customers with disabilities.
The first and biggest way Starbucks shows their commitment to employees is by just taking care of their workers. For example, they know how important health care, stock options, and compensation are to people in this economy. The Starbucks policy states that if you work 20 hours a week you get benefits and stock options. Starbucks doesn’t exclude part time workers, because they feel they are just as valuable as full-time workers. Since Starbucks doesn’t have typical business hours like an office job, the part time workers help working the odd shifts.
The last way Starbucks demonstrates corporate social responsibility is through ethical behavior and the occasional unethical behavior. The first ethically positive thing Starbucks involves them self in is the NGO and Fair-Trade coffee. Even though purchasing mostly Fair-Trade coffee seriously affected their profits, Starbucks knew it was the right thing to do. They also knew that if they did it the right way, everyone would benefit, from farmers, to the environment, to their public image.
1- What is Corporate Social Responsibility (CSR). Discuss the four responsibilities of Carroll's CSR pyramid?
2- Analyze the corporate social responsibility strategy adopted by Starbucks.
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