commercial approach to product development includes the process of taking a new financial product or service from the idea phase to the ready-to-market phase in a manner that creates a high probability of client acceptance and positive returns to the MFI. List and explain in detail the FOUR key phases involved in new product development

commercial approach to product development includes the process of taking a new financial product or service from the idea phase to the ready-to-market phase in a manner that creates a high probability of client acceptance and positive returns to the MFI. List and explain in detail the FOUR key phases involved in new product development

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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