Discuss why each step of the new product development process is important.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter12: Developing And Managing Products
Section12.2: The New Product Development Process
Problem 1LO
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Discuss why each step of the new product development process is important.

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