Classify each of the following as a business product or a consumer product:a. Detroit Tigers ticketb. bottle of body lotionc. fleet of delivery trucksd. bulk order of ricee. digital cameraf. GE jet engine
Classify each of the following as a business product or a consumer product:a. Detroit Tigers ticketb. bottle of body lotionc. fleet of delivery trucksd. bulk order of ricee. digital cameraf. GE jet engine
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Classify each of the following as a business product or a consumer product:
a. Detroit Tigers ticket
b. bottle of body lotion
c. fleet of delivery trucks
d. bulk order of rice
e. digital camera
f. GE jet engine
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