characteristics of channel integration

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Today customers expect channel integration to work smoothly. Which of the following is NOT one of the characteristics of channel integration?

a. The ability to return an online purchase at the retail location
b. The ability to order the product online and pick it up at a retail location
c. The right to receive discounts based on total online and offline purchases
d. Offer specific specials to online and separate ones to offline consumers
e. Offer gift certificates that can be redeemed online and offline
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