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characteristics and limitations associated with the use of a survey method for market research study

characteristics and limitations associated with the use of a survey method for market research study

Contemporary Marketing
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter10: Marketing Research
Section10.3: Primary Research Methods
Problem 1LO
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Provide a comprehensive evaluation of the characteristics and limitations associated with the use of a survey method for market research study

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