Chapter 9 discusses strength of learning. Ford ishoping that Millennials learn that Ford is focused ontheir needs and wants. So far, it appears to be working. Strength of learning is enhanced by the followingsix factors. Evaluate Ford’s marketing to Millennialson these factors.a. Importanceb. Message involvementc. Moodd. Reinforcemente. Repetitionf. Dual coding

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Social Media Marketing

Social media marketing can be understood as the use of social media platforms and websites for marketing purposes. It is one of the most effective tools for building brand awareness in the present scenario.