CASELET In the fast-food industry, one growth opportunity in the past was the introduction of the breakfast category. Fast-food companies like Jollibee and McDonald's would have a different menu for breakfast and lunch to "customize" its meal solution during these two different meal times. However, lunch and dinner menu remains the same. a. Do consumers have the same or different dine-in behavior during lunch and dinner? b. If not the same, identify the differences? c. What would you recommend to the fast-food companies in order to improve their dinner sales and seat capacity usage?

CASELET In the fast-food industry, one growth opportunity in the past was the introduction of the breakfast category. Fast-food companies like Jollibee and McDonald's would have a different menu for breakfast and lunch to "customize" its meal solution during these two different meal times. However, lunch and dinner menu remains the same. a. Do consumers have the same or different dine-in behavior during lunch and dinner? b. If not the same, identify the differences? c. What would you recommend to the fast-food companies in order to improve their dinner sales and seat capacity usage?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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