Case Study Woody Toy Factory is a toy manufacturing company which is in the business for the past three decades. The manufacturing unit is situated in Barangay Parada, Valenzuela City, while its sales and marketing are spread over a large geographical area, especially in the major cities across Greater Manila Area. Over the years, a number of competitors have sprung in the field. Far from child’s play, the company found that the toys’ sector is a tough business. Some of the problems faced by it are: (Choose 5 among the 10 bullets to solve the case.) 100 words per bullet.... 500 words. Ø There is a massive sale during the festival seasons. If the company’s product is delayed, the valuable market is missed. Ø “Fashion” or “cult” status products influence the market. Any wrong decision in this matter, means loss of sales and build-up of unwanted inventory and bring down Product Quality. Ø There are high marketing and promotional costs. If these programs go out, the sales drop massively. any misjudge of the market can also mean closing-down of the company Ø The Company has problems regarding stock holding at its distribution centers. This is mainly due to wrong inputs from feedbacks and improper surveys. Ø The Company suffers from miscommunication and subordination from Top to Bottom management Ø The Human Resource are finding hard time to replace and hire new applicants in the key position. Ø Marketing strategies are far from adequate. They are not effective enough to counter the strategies adopted by the competitors.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Case Study Woody Toy Factory is a toy manufacturing company which is in the business for the past three decades. The manufacturing unit is situated in Barangay Parada, Valenzuela City, while its sales and marketing are spread over a large geographical area, especially in the major cities across Greater Manila Area. Over the years, a number of competitors have sprung in the field. Far from child’s play, the company found that the toys’ sector is a tough business. Some of the problems faced by it are: (Choose 5 among the 10 bullets to solve the case.) 100 words per bullet.... 500 words. Ø There is a massive sale during the festival seasons. If the company’s product is delayed, the valuable market is missed. Ø “Fashion” or “cult” status products influence the market. Any wrong decision in this matter, means loss of sales and build-up of unwanted inventory and bring down Product Quality. Ø There are high marketing and promotional costs. If these programs go out, the sales drop massively. any misjudge of the market can also mean closing-down of the company Ø The Company has problems regarding stock holding at its distribution centers. This is mainly due to wrong inputs from feedbacks and improper surveys. Ø The Company suffers from miscommunication and subordination from Top to Bottom management Ø The Human Resource are finding hard time to replace and hire new applicants in the key position. Ø Marketing strategies are far from adequate. They are not effective enough to counter the strategies adopted by the competitors.

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