Case Study: Why the Need to Change Artemio was appointed CEO of Rafol’s Enterprise upon the death of his father. The company went public under the leaders of Artemio and had to adapt to being open and transparent to outside investors. There were pressures from the shareholders to reduce cost and increase profits. In response, Artemio implemented cost cutting measures including downsizing by means of enforcing early retirement of employees who he felt could not cope in the move to digitize the operation of business. As expected, most of the employees were not happy and this affected the morale of their employees. Artemio sought the assistance of Ely Buenaobra, the VP of HR. Ely suggested a comprehensive program wherein it is not just the managers who would be evaluated based on achieving results but even the employees by means of demonstrating to their employees that their performance affects company results. This in turn will show to the shareholders that the company’s primary objective is to increase performance.   1. Do you agree with the proposal of Ely? Explain your answer. 2. If you were an employee of Rafol’s Enterprise, how would you react to the new evaluation system that will measure your performance vis à vis predetermined outcomes or objectives? 3. Who should be involved in developing employee outcome/objectives?

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Case Study: Why the Need to Change
Artemio was appointed CEO of Rafol’s Enterprise upon the death of his father.
The company went public under the leaders of Artemio and had to adapt to being open and
transparent to outside investors. There were pressures from the shareholders to reduce cost and increase
profits. In response, Artemio implemented cost cutting measures including downsizing by means of enforcing
early retirement of employees who he felt could not cope in the move to digitize the operation of business.
As expected, most of the employees were not happy and this affected the morale of their employees. Artemio sought the assistance of Ely Buenaobra, the VP of HR. Ely suggested a comprehensive program wherein it is not just the managers who would be evaluated based on achieving results but even the employees by means of demonstrating to their employees that their performance affects company results. This in turn will show to the shareholders that the company’s primary objective is to increase performance.
 
1. Do you agree with the proposal of Ely? Explain your answer.
2. If you were an employee of Rafol’s Enterprise, how would you react to the new evaluation system
that will measure your performance vis à vis predetermined outcomes or objectives?
3. Who should be involved in developing employee outcome/objectives?
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