Case Study: Tweet Tweet—Will Twitter ever find a business model that works? Purpose The purpose of this discussion is for you to explore the business value of a business such as Twitter. The story of Twitter illustrates the difficulties of turning a good business idea with a huge audience into a successful business model that produces revenues and even profits. Next Steps: 1. Read the Twitter Case Study. 2. Post your answers to the following five (5) questions on a WORD document. Keep your answer to each question to around 200 words (1000 words in total). Use your own words. 1. What characteristics or benchmarks can be used to assess the business value of a company such as Twitter? 2. Have you used Twitter to communicate with friends or family? What are your thoughts on this service? 3. What are Twitter’s most important assets? 4. Which methods for monetising Twitter’s assets might be most successful? 5. Can Elon Musk, who recently bought Twitter, turn it around and make Twitter profitable? How? Due Date: Thursday Aug 31 2023 at 11.55pm (Sydney time). WEEK 5. Other Items: The maximum number of words for answering all questions is 1,000 words (+/- 10%). The Reference List is not included in the word count. References. You must use at least two (2) references (in total) to support your responses. You are encouraged to use peer-reviewed articles published by leading industry bodies like Deloitte or KPMG.Use either the Harvard or APA 7th edition referencing method.
Case Study: Tweet Tweet—Will Twitter ever find a business model that works?
Purpose
The purpose of this discussion is for you to explore the business value of a business such as Twitter. The story of Twitter illustrates the difficulties of turning a good business idea with a huge audience into a successful business model that produces revenues and even profits.
Next Steps:
1. Read the Twitter Case Study.
2. Post your answers to the following five (5) questions on a WORD document. Keep your answer to each question to around 200 words (1000 words in total). Use your own words.
1. What characteristics or benchmarks can be used to assess the business value of a company such as Twitter?
2. Have you used Twitter to communicate with friends or family? What are your thoughts on this service?
3. What are Twitter’s most important assets?
4. Which methods for monetising Twitter’s assets might be most successful?
5. Can Elon Musk, who recently bought Twitter, turn it around and make Twitter profitable? How?
Due Date: Thursday Aug 31 2023 at 11.55pm (Sydney time). WEEK 5.
Other Items:
The maximum number of words for answering all questions is 1,000 words (+/- 10%). The Reference List is not included in the word count.
References. You must use at least two (2) references (in total) to support your responses. You are encouraged to use peer-reviewed articles published by leading industry bodies like Deloitte or KPMG.Use either the Harvard or APA 7th edition referencing method.
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