Case Study: Online Electronics Retailer ABC Electronics is an online retailer known for its wide range of electronic products and competitive prices. The company recently conducted a survey to understand post-purchase behavior among its customers. The survey revealed interesting insights: Many customers expressed satisfaction with their purchases, citing the convenience of online shopping and the variety of products available. However, a significant portion of customers reported dissatisfaction with product quality upon delivery. Some complained of receiving damaged or defective items, while others found discrepancies between the product descriptions online and the actual products received. Despite these issues, a majority of customers indicated their willingness to repurchase from ABC Electronics, citing factors such as brand reputation, pricing, and customer service responsiveness. Questions: 1. Analyze the impact of post-purchase experiences, on customer loyalty and repurchase intentions in the context of online retailing.

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Forecasting

Forecasting is a methodology that uses historical data as inputs to make well-informed predictions about the course of future trends. Forecasting is the method of making forecasts based on historical and current data, most commonly by trend analysis. In the business world, forecasting is a basic statistical task. Forecasting is used by businesses to decide how to allocate their budgets or prepare for expected expenditures in the future. Forecasts help managers formulate and execute production plans by providing forecasts. The primary goal of forecasting is to make accurate predictions.