Schumacher & Company’s Distribution and Transportation Division, called SPI Services, has a short-haul household furniture delivery service. SPI’s labor force, selected from the local community college rugby team, is temporary and part-time.  SPI is concerned with recent complaints, reported in the following table. a) Draw a Pareto chart to identify potential causes of complaints. b) Use a cause-and-effect diagram to identify potential causes of the most frequent (Note: For the cause-and-effect diagram, use the following major categories – Materials, Personnel, Equipment, Procedures, and Other.) Complaint Number Broken glass 19 Delivered to wrong address 9 Furniture rubbed together while on truck 15 Late delivery 21 Late arrival for pickup 17 Missing items 8 Nicks and scratches from rough handling 28 Soiled upholstery 10

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Market Research Methodology

Market research refers to employing strategies, collecting data, and studying the target audience of a product by an organization. Businesses analyze customer data to figure out consumer trends, improve product design, improve user experience, develop customer-centric marketing campaigns, generate high-quality leads, and boost conversion rates. Phone surveys, test marketing strategies, and focus groups can be used for marketing research.