Case 6: Ahmad investigating the image of the Maldives as a destination among Chinese touristsAhmad, a PhD student from the Maldives, is interested in finding out why there is a growing popularity among Chinese travellers visiting theMaldives as a destination. Ahmad, from his experience of interacting with Chinese travellers visiting the Maldives, learnt that sun and sea arenot the preferred tourism products of Chinese travellers. He was told many times by Chinese tourists that they prefer sightseeing andshopping as tourist activities. Given this background, he decided to investigate Chinese travellers' perceptions of the Maldives image as atourist destination.Questions1) What would be the most appropriate data collection technique(s) to use for this study? Why?2) Do you foresee any difficulties in conducting focus group discussions with Chinese travellers travelling to the Maldives? If yes, pleasediscuss what these difficulties might be.3) Design a preliminary semi-structured interview schedule in order to investigate this topic.4) Design a preliminary questionnaire in order to investigate this topic.Please reply to the classmate chosen on the discussion page.

Answered: Case 6: Ahmad investigating the image…

Social Psychology (10th Edition)

10th Edition

ISBN:9780134641287

Author:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers

Publisher:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers

Chapter1: Introducing Social Psychology

Section: Chapter Questions

Problem 1RQ1

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Question

Case 6: Ahmad investigating the image of the Maldives as a destination among Chinese tourists
Ahmad, a PhD student from the Maldives, is interested in finding out why there is a growing popularity among Chinese travellers visiting the
Maldives as a destination. Ahmad, from his experience of interacting with Chinese travellers visiting the Maldives, learnt that sun and sea are
not the preferred tourism products of Chinese travellers. He was told many times by Chinese tourists that they prefer sightseeing and
shopping as tourist activities. Given this background, he decided to investigate Chinese travellers' perceptions of the Maldives image as a
tourist destination.
Questions
1) What would be the most appropriate data collection technique(s) to use for this study? Why?
2) Do you foresee any difficulties in conducting focus group discussions with Chinese travellers travelling to the Maldives? If yes, please
discuss what these difficulties might be.
3) Design a preliminary semi-structured interview schedule in order to investigate this topic.
4) Design a preliminary questionnaire in order to investigate this topic.
Please reply to the classmate chosen on the discussion page.

Expert Solution

Step 1: Introduction

We all know that, sociology is a study of various perspectives of society. There are different research techniques to study these perspectives, research techniques are crucial in sociology for several reasons, like, they provide students with the tools to systematically investigation and analyze complicated social phenomena. This enables them to gather reliable data and draw meaningful conclusions about various aspects of society.