Answered: Calculate the weighted score for each…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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Question

A clothing chain is considering two different locations for a new retail outlet. The organization
has identified the four factors listed in the following table as the basis for evaluation, and it has
assigned weights as shown. The manager has rated each location on each factor, on a 100-point
basis (higher scores are better), as shown under the respective columns for Barclay and Chester.
Factor
Factor
Description Weight Georgetown Biabou
1
Average
community
income .40 75 70
2
Community
growth
potential .25 60 80
3
Availability of
public
transportation .15 45 90
4 Labor cost .20 80 60

i. Calculate the weighted score for each alternative location.
ii. Which location should be chosen?

Please answer section ii

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