Calculate the approximate relative market share of a company whose market share is 76%, while the market shares of its three largest competitors are 13%, 22%, and 26%.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Calculate the approximate relative market share of a company whose market share is 76%, while the market shares of its three largest competitors are 13%, 22%, and 26%.
 
 
 

 

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The formula to calculate Relative Market Share of a Company is:

Relative Market Share (R) = Company's Market Share/Market Share of largest competitor

 

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