Businesses know that customers often respond to background music. Do they also respond to odors? One study of this question took place in a small pizza restaurant in France on two Saturday evenings in May. On one of these evenings, a relaxing lavender odor was spread through the restaurant. On the other evening no scent was used. The data gives the time, in m
Businesses know that customers often respond to background music. Do they also respond to odors? One study of this question took place in a small pizza restaurant in France on two Saturday evenings in May. On one of these evenings, a relaxing lavender odor was spread through the restaurant. On the other evening no scent was used.
The data gives the time, in minutes, that two samples of 3030 customers spent in the restaurant and the amount they spent in euros.
No odor | Lavender | ||
---|---|---|---|
Minutes | Euros spent | Minutes | Euros spent |
103103 | 15.915.9 | 9292 | 21.921.9 |
6868 | 18.518.5 | 126126 | 18.518.5 |
7979 | 15.915.9 | 114114 | 22.322.3 |
106106 | 18.518.5 | 106106 | 21.921.9 |
7272 | 18.518.5 | 8989 | 18.518.5 |
121121 | 21.921.9 | 137137 | 24.924.9 |
9292 | 15.915.9 | 9393 | 18.518.5 |
8484 | 15.915.9 | 7676 | 22.522.5 |
7272 | 15.915.9 | 9898 | 21.521.5 |
9292 | 15.915.9 | 108108 | 21.921.9 |
8585 | 15.915.9 | 124124 | 21.521.5 |
6969 | 18.518.5 | 105105 | 18.518.5 |
7373 | 18.518.5 | 129129 | 25.525.5 |
8787 | 18.518.5 | 103103 | 18.518.5 |
109109 | 20.520.5 | 107107 | 18.518.5 |
115115 | 18.518.5 | 109109 | 21.921.9 |
9191 | 18.518.5 | 9494 | 18.518.5 |
8484 | 15.915.9 | 105105 | 18.518.5 |
7676 | 15.915.9 | 102102 | 24.924.9 |
9696 | 15.915.9 | 108108 | 21.921.9 |
107107 | 18.518.5 | 9595 | 25.925.9 |
9898 | 18.518.5 | 121121 | 21.921.9 |
9292 | 15.915.9 | 109109 | 18.518.5 |
107107 | 18.518.5 | 104104 | 18.518.5 |
9393 | 15.915.9 | 116116 | 22.822.8 |
118118 | 18.518.5 | 8888 | 18.518.5 |
8787 | 15.915.9 | 109109 | 21.921.9 |
101101 | 25.525.5 | 9797 | 20.720.7 |
7575 | 12.912.9 | 101101 | 21.921.9 |
8686 | 15.915.9 | 106106 | 22.522.5 |
To access the complete data set, click the link for your preferred software format:
Excel Minitab JMP SPSS TI R Mac-TXT PC-TXT CSV CrunchIt!
The two evenings were comparable in many ways (weather, customer count, and so on), so we are willing to regard the data as independent SRSs from spring Saturday evenings at this restaurant. The authors say, "Therefore, at this stage it would be impossible to generalize the results to other restaurants."
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