Business report: Fast Burgers Ltd is a large fast food business that has been operating for 15 years in a market with high levels of competition. Recently Fast Burgers Ltd has offered its employees an extra day of annual leave in order to participate in charity work. This has been popular among staff, and the business publishes a short summary of these activities on its social media sites. Additionally Fast Burgers Ltd received an award for its services to its staff and to society. Similar businesses are now adopting this approach, so Fast Burgers Ltd is considering what else can be donc to maintain its record as an excellent cmployer. Write a report for the directors of Fast Burgers Ltd in which you: • describe the role of operations management for this business • demonstrate why corporate social responsibility should remain a key concern in the operation of this business

Business report: Fast Burgers Ltd is a large fast food business that has been operating for 15 years in a market with high levels of competition. Recently Fast Burgers Ltd has offered its employees an extra day of annual leave in order to participate in charity work. This has been popular among staff, and the business publishes a short summary of these activities on its social media sites. Additionally Fast Burgers Ltd received an award for its services to its staff and to society. Similar businesses are now adopting this approach, so Fast Burgers Ltd is considering what else can be donc to maintain its record as an excellent cmployer. Write a report for the directors of Fast Burgers Ltd in which you: • describe the role of operations management for this business • demonstrate why corporate social responsibility should remain a key concern in the operation of this business

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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