Bundling You are selling two goods, 1 and 2, to a market consisting of three consumers with reservation prices as follows: Reservation Price ($) For 1 Consumer For 2 A 20 100 60 60 C 100 20 The unit cost of each product is $30. (a) Compute the optimal prices and profits for (i) selling the goods separately, (ii) pure bundling, and (iii) mixed bundling. (b) Which strategy would be most profitable? Why?

ENGR.ECONOMIC ANALYSIS
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Chapter1: Making Economics Decisions
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6. Bundling You are selling two goods, 1 and 2, to a market consisting of three consumers with reservation
prices as follows:
Reservation Price ($)
Consumer
For 1
For 2
А
20
100
В
60
60
C
100
20
The unit cost of each product is $30.
(a) Compute the optimal prices and profits for (i) selling the goods separately, (ii) pure bundling, and
(iii) mixed bundling.
(b) Which strategy would be most profitable? Why?
Transcribed Image Text:6. Bundling You are selling two goods, 1 and 2, to a market consisting of three consumers with reservation prices as follows: Reservation Price ($) Consumer For 1 For 2 А 20 100 В 60 60 C 100 20 The unit cost of each product is $30. (a) Compute the optimal prices and profits for (i) selling the goods separately, (ii) pure bundling, and (iii) mixed bundling. (b) Which strategy would be most profitable? Why?
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