Bring a travel mug into your neighbourhood Starbucks this Wednesday, April 22. We'll fill it with complimentary freshly brewed Pike Place Roast. Not only that, but we'll also take 10g off your drink every time you use your travel mug at participating Starbucks. MULTIPLE SELECT: In honor of Earth Day, Starbucks advertised free/discounted coffee, a mature product. The ad illustrates (select all that apply): a way to generate publicity O Madison & Vine the AMA ethical value of "citizenship" reminder advertising sales promotion
Bring a travel mug into your neighbourhood Starbucks this Wednesday, April 22. We'll fill it with complimentary freshly brewed Pike Place Roast. Not only that, but we'll also take 10g off your drink every time you use your travel mug at participating Starbucks. MULTIPLE SELECT: In honor of Earth Day, Starbucks advertised free/discounted coffee, a mature product. The ad illustrates (select all that apply): a way to generate publicity O Madison & Vine the AMA ethical value of "citizenship" reminder advertising sales promotion
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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