Bright Books is a book store chain established 10 years ago in northern Michigan. Bright Books has had great success in Michigan and Ohio and is beginning to expand into other states. Most recently, executives have decided to open a store in Orlando, Florida. Approximately 20% of Orlando's population is over the age of 55. Orlando's Hispanic/Latino population is growing and is currently 18.2% of the city's total population. The manager who has been chosen to open the store is Carmen Flux. Carmen, a graduate of a Human Resource Management program, is excited about her organization's commitment to diversity initiatives in employment as well as its more recent strategic focus on offering products that best meet the needs of the surrounding community. For example, knowing that many of the residents are retirees and that planning for several new retirement communities in the area is currently underway, she plans to hire employees who understand what the customers want in terms of products and services. Carmen urgently needs to hire customer service representatives for the new store. She has requested your help in strategizing on the best way to approach staffing in this new location. Questions 1. Describe some strategic human resource issues Bright Books is likely to face as they expand into Florida (Feel free to use other resources to better understand northern Michigan and Orlando Florida business environment, and book store business). 2. How are these issues you identified in question 1 likely to affect Bright Books Human Resource Management practices? Give suggestions on how to address those strategic issues.
Bright Books is a book store chain established 10 years ago in northern Michigan. Bright Books has had great success in Michigan and Ohio and is beginning to expand into other states. Most recently, executives have decided to open a store in Orlando, Florida. Approximately 20% of Orlando's population is over the age of 55. Orlando's Hispanic/Latino population is growing and is currently 18.2% of the city's total population. The manager who has been chosen to open the store is Carmen Flux. Carmen, a graduate of a Human Resource Management program, is excited about her organization's commitment to diversity initiatives in employment as well as its more recent strategic focus on offering products that best meet the needs of the surrounding community. For example, knowing that many of the residents are retirees and that planning for several new retirement communities in the area is currently underway, she plans to hire employees who understand what the customers want in terms of products and services. Carmen urgently needs to hire customer service representatives for the new store. She has requested your help in strategizing on the best way to approach staffing in this new location. Questions 1. Describe some strategic human resource issues Bright Books is likely to face as they expand into Florida (Feel free to use other resources to better understand northern Michigan and Orlando Florida business environment, and book store business). 2. How are these issues you identified in question 1 likely to affect Bright Books Human Resource Management practices? Give suggestions on how to address those strategic issues.
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
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Transcribed Image Text:BRIGHT BOOK STORE
Bright Books is a book store chain established 10 years ago in northern Michigan. Bright Books has had
great success in Michigan and Ohio and is beginning to expand into other states. Most recently,
executives have decided to open a store in Orlando, Florida. Approximately 20% of Orlando's population
is over the age of 55. Orlando's Hispanic/Latino population is growing and is currently 18.2% of the city's
total population. The manager who has been chosen to open the store is Carmen Flux. Carmen, a graduate
of a Human Resource Management program, is excited about her organization's commitment to diversity
initiatives in employment as well as its more recent strategic focus on offering products that best meet the
needs of the surrounding community. For example, knowing that many of the residents are retirees and
that planning for several new retirement communities in the area is currently underway, she plans to hire
employees who understand what the customers want in terms of products and services. Carmen urgently
needs to hire customer service representatives for the new store. She has requested your help in
strategizing on the best way to approach staffing in this new location.
Questions
1. Describe some strategic human resource issues Bright Books is likely to face as they
expand into Florida (Feel free to use other resources to better understand northern
Michigan and Orlando Florida business environment, and book store business).
2. How are these issues you identified in question 1 likely to affect Bright Books Human
Resource Management practices? Give suggestions on how to address those strategic
issues.
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