BMKT350-Case Study A Chapters 9 & 10 ABC is one of the premier shopping and lifestyle destinations located in the heart of Beirut. With 7 branches, including 3 flagship stores that combine world-class shopping, dining and entertainment, ABC is perpetually reinventing itself to create the ultimate leisure experience. The mall mainly targets local customers of different ages. ABC Mall has a very spacious and relaxing environment. Customers will be attracted by its trendy, stylish, and creative interior design. Everybody likes to feel important. Offering an outstanding customer experience is what makes ABC unique. The well-trained, knowledgeable, and skilled salespeople pay attention to the little details and make their customers feel valued. They build an honest and genuine connection with them, show appreciation, listen to customers' feedback, exert after-sale service, and are always ready to assist customers in any means and situation. 1- Sara visits ABC Mall for shopping even if she can find the same products somewhere else. Sometimes, she browses the merchandise in the stores even if she doesn't want to buy anything. Indicate and explain the motive behind Sara's shopping at ABC mall. 2- While shopping at ABC Mall, Sara bumped into a handmade soap Kiosk. She saw a wide range of high-end scented soaps that were not on her list. She remembered that she had run out of soap and bought some. What type of shopping did Sara engage in? Explain. 3- Recycling is a priority in many countries. After shopping at ABC Mall, Sara had a lot of empty plastic bags. Explain two methods that Sara can use when disposing of empty plastic bags. 4- Sara has a black jacket that she has worn for years. The jacket is heavily damaged after being consumed for a long time and is no longer convenient. At the beginning of the winter season, Sara decides to go to ABC Mall to buy a new one so she can wear it on cold days. What type of problem recognition is Sara facing? Explain.
BMKT350-Case Study A Chapters 9 & 10 ABC is one of the premier shopping and lifestyle destinations located in the heart of Beirut. With 7 branches, including 3 flagship stores that combine world-class shopping, dining and entertainment, ABC is perpetually reinventing itself to create the ultimate leisure experience. The mall mainly targets local customers of different ages. ABC Mall has a very spacious and relaxing environment. Customers will be attracted by its trendy, stylish, and creative interior design. Everybody likes to feel important. Offering an outstanding customer experience is what makes ABC unique. The well-trained, knowledgeable, and skilled salespeople pay attention to the little details and make their customers feel valued. They build an honest and genuine connection with them, show appreciation, listen to customers' feedback, exert after-sale service, and are always ready to assist customers in any means and situation. 1- Sara visits ABC Mall for shopping even if she can find the same products somewhere else. Sometimes, she browses the merchandise in the stores even if she doesn't want to buy anything. Indicate and explain the motive behind Sara's shopping at ABC mall. 2- While shopping at ABC Mall, Sara bumped into a handmade soap Kiosk. She saw a wide range of high-end scented soaps that were not on her list. She remembered that she had run out of soap and bought some. What type of shopping did Sara engage in? Explain. 3- Recycling is a priority in many countries. After shopping at ABC Mall, Sara had a lot of empty plastic bags. Explain two methods that Sara can use when disposing of empty plastic bags. 4- Sara has a black jacket that she has worn for years. The jacket is heavily damaged after being consumed for a long time and is no longer convenient. At the beginning of the winter season, Sara decides to go to ABC Mall to buy a new one so she can wear it on cold days. What type of problem recognition is Sara facing? Explain.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:BMKT350-Case Study A
Chapters 9 & 10
ABC is one of the premier shopping and lifestyle destinations located
in the heart of Beirut.
With 7 branches, including 3 flagship stores that combine world-class
shopping, dining, and entertainment, ABC is perpetually reinventing
itself to create the ultimate leisure experience.
The mall mainly targets local customers of different ages. ABC Mall has a very spacious and
relaxing environment. Customers will be attracted by its trendy, stylish, and creative interior
design.
Everybody likes to feel important. Offering an outstanding customer experience is what makes
ABC unique. The well-trained, knowledgeable, and skilled salespeople pay attention to the little
details and make their customers feel valued. They build an honest and genuine connection
with them, show appreciation, listen to customers' feedback, exert after-sale service, and are
always ready to assist customers in any means and situation.
1- Sara visits ABC Mall for shopping even if she can find the same products somewhere
else. Sometimes, she browses the merchandise in the stores even if she doesn't want to
buy anything. Indicate and explain the motive behind Sara's shopping at ABC mall.
2- While shopping at ABC Mall, Sara bumped into a handmade soap Kiosk. She saw a wide
range of high-end scented soaps that were not on her list. She remembered that she
had run out of soap and bought some. What type of shopping did Sara engage in?
Explain.
3- Recycling is a priority in many countries. After shopping at ABC Mall, Sara had a lot of
empty plastic bags. Explain two methods that Sara can use when disposing of empty
plastic bags.
4- Sara has a black jacket that she has worn for years. The jacket is heavily damaged after
being consumed for a long time and is no longer convenient. At the beginning of the
winter season, Sara decides to go to ABC Mall to buy a new one so she can wear it on
cold days. What type of problem recognition is Sara facing? Explain.
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