Bench Industries manufactures large workbenches for industrial use. Recent market analysis indicates that sales are declining for Bench's product because of aggressive competitor pricing. Bench's workbench sells for $800 per unit compared to the competition's comparable workbench sells for $700. Bench's marketing department determined that a price drop to $700 would be necessary to retain market share and continue with annual sales of 14,000 workbenches. The following data are for sales of 14,000 workbenches: Direct materials $3,563,000 Direct labor $975,000 Variable Overhead $400,000 Fixed Overhead $3,910,000 a. What is the current operating income as a percentage of revenue? b. If Bench Industries intends to maintain the same operating income percentage of revenue and lowers the price to $700 what is the target cost per unit
Bench Industries manufactures large workbenches for industrial use. Recent market analysis indicates that sales are declining for Bench's product because of aggressive competitor pricing. Bench's workbench sells for $800 per unit compared to the competition's comparable workbench sells for $700. Bench's marketing department determined that a price drop to $700 would be necessary to retain market share and continue with annual sales of 14,000 workbenches. The following data are for sales of 14,000 workbenches: Direct materials $3,563,000 Direct labor $975,000 Variable Overhead $400,000 Fixed Overhead $3,910,000 a. What is the current operating income as a percentage of revenue? b. If Bench Industries intends to maintain the same operating income percentage of revenue and lowers the price to $700 what is the target cost per unit
Chapter14: Capital Structure Management In Practice
Section14.A: Breakeven Analysis
Problem 2P
Related questions
Question
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 3 steps
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, accounting and related others by exploring similar questions and additional content below.Recommended textbooks for you
EBK CONTEMPORARY FINANCIAL MANAGEMENT
Finance
ISBN:
9781337514835
Author:
MOYER
Publisher:
CENGAGE LEARNING - CONSIGNMENT
Cornerstones of Cost Management (Cornerstones Ser…
Accounting
ISBN:
9781305970663
Author:
Don R. Hansen, Maryanne M. Mowen
Publisher:
Cengage Learning
Managerial Accounting: The Cornerstone of Busines…
Accounting
ISBN:
9781337115773
Author:
Maryanne M. Mowen, Don R. Hansen, Dan L. Heitger
Publisher:
Cengage Learning
EBK CONTEMPORARY FINANCIAL MANAGEMENT
Finance
ISBN:
9781337514835
Author:
MOYER
Publisher:
CENGAGE LEARNING - CONSIGNMENT
Cornerstones of Cost Management (Cornerstones Ser…
Accounting
ISBN:
9781305970663
Author:
Don R. Hansen, Maryanne M. Mowen
Publisher:
Cengage Learning
Managerial Accounting: The Cornerstone of Busines…
Accounting
ISBN:
9781337115773
Author:
Maryanne M. Mowen, Don R. Hansen, Dan L. Heitger
Publisher:
Cengage Learning