Bench Industries manufactures large workbenches for industrial use. Recent market analysis indicates that sales are declining for Bench's product because of aggressive competitor pricing. Bench's workbench sells for $800 per unit compared to the competition's comparable workbench sells for $700. Bench's marketing department determined that a price drop to $700 would be necessary to retain market share and continue with annual sales of 14,000 workbenches. The following data are for sales of 14,000 workbenches: Direct materials $3,563,000 Direct labor $975,000 Variable Overhead $400,000 Fixed Overhead $3,910,000 a. What is the current operating income as a percentage of revenue? b. If Bench Industries intends to maintain the same operating income percentage of revenue and lowers the price to $700 what is the target cost per unit

EBK CONTEMPORARY FINANCIAL MANAGEMENT
14th Edition
ISBN:9781337514835
Author:MOYER
Publisher:MOYER
Chapter14: Capital Structure Management In Practice
Section14.A: Breakeven Analysis
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Bench Industries manufactures large workbenches for industrial use. Recent market
analysis indicates that sales are declining for Bench's product because of aggressive competitor
pricing. Bench's workbench sells for $800 per unit compared to the competition's comparable
workbench sells for $700. Bench's marketing department determined that a price drop to $700
would be necessary to retain market share and continue with annual sales of 14,000
workbenches.
The following data are for sales of 14,000 workbenches:
Direct materials $3,563,000
Direct labor $975,000
Variable Overhead $400,000
Fixed Overhead $3,910,000
a. What is the current operating income as a percentage of revenue?
b. If Bench Industries intends to maintain the same operating income percentage of revenue
and
lowers the price to $700 what is the target cost per unit
Transcribed Image Text:Bench Industries manufactures large workbenches for industrial use. Recent market analysis indicates that sales are declining for Bench's product because of aggressive competitor pricing. Bench's workbench sells for $800 per unit compared to the competition's comparable workbench sells for $700. Bench's marketing department determined that a price drop to $700 would be necessary to retain market share and continue with annual sales of 14,000 workbenches. The following data are for sales of 14,000 workbenches: Direct materials $3,563,000 Direct labor $975,000 Variable Overhead $400,000 Fixed Overhead $3,910,000 a. What is the current operating income as a percentage of revenue? b. If Bench Industries intends to maintain the same operating income percentage of revenue and lowers the price to $700 what is the target cost per unit
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