Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Based on the Project Oxygen at Google: What are limits/ dangers of implementing project oxygen widely at Google?
Expert Solution
Step 1
Project oxygen of Google:
Project oxygen was launched as a multiyear research initiative. It is an effort to identify how the managers work great at google. In this effort, it was found that there were common behaviours among the managers.
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